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eggleston & cramer
lawfirm focusing in the New England region
photoshoot art direction
branded marketing materials
Paid media ads in various states to boost clientele
One page sell sheets
Business card refresh for better clarity of contact information
POSITION: SENIOR GRAPHIC DESIGNER
Primmer Piper Eggleston & Cramer needed
help to update their newspaper advertorials,
one sheets and business cards from their existing creative. I was able to upgrade their deliverables to a sleek modern design that matched their brand aesthetic.
One of my most notable brand missions upon joining the team was to update the photography used by PPEC to match the company’s ethos. They were regularly using stereotypical, unrealistic, stock photography, which took away from the company’s legitimacy and draw.
Under my art direction, we had photoshoots with the company’s lawyers to start a vault of exclusive, on-brand, realistic, lifestyle photography for the company to use.
I also audited and edited the photography
in use, updating to either the photos
from our photoshoot or more on-brand
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