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cassie rajotte
Central Vermont Home Health & Hospice (CVHHH) is a compassionate and dedicated provider of home health care and hospice services in the Central Vermont region. They are committed to delivering high quality, patient centered care directly to individuals in the comfort of their own homes.
I focused on designing materials like videos and one-sheets that effectively communicated the organization's commitment to care, significantly boosting both website traffic and recruitment.
At CVHHH, my role centered on elevating engagement with both patients and potential employees, utilizing a multifaceted branding strategy that showcased the organization’s dedication and care. By orchestrating photoshoots, crafting one-sheets, and producing compelling videos
from interviews with care providers, we not only captured the essence of CVHHH’s passion but also significantly boosted website traffic and recruitment efforts, tripling online engagement within two years.
PROJECTS INCLUDE
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Logo Refresh
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Brand Style Guide Creation
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Brochures & One Sheets
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Reports
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Website Banners
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Video Recruitment & Art Direction
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Video Editing & Storytelling
SKILLS & SOFTWARE
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Branding & Identity
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Print Design
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Layout & Typography
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Campaign Development
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Style Guide Development
CVHHH
recruitment videos
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