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cassie rajotte
caribou
(formerly motorefi)
Fintech company;
auto refinance marketplace
SKILLS USED
branding & identity
motion graphics
social media
presentation template
typography
video editing
paid social campaigns
direct mail
BRIEF: BRAND RECOGNITION
I'm responsible for ensuring brand recognition and helping attract customers through various creative content. I work with the creative team to create eye-catching visuals that capture the essence of the company.
I'm constantly looking for ways to differentiate our brand from the competition, such as coming up with fresh designs and developing creative marketing campaigns. I'm also responsible for staying up-to-date on the latest trends in the industry, so I can ensure our marketing efforts are as effective as possible.
PROJECTS INCLUDE
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Social Media Posts (30+ per month)
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ERG logo systems development
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Direct mail development
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Social videos featuring Caribou employees
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Paid social media campaign development (static & animated)
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Development of presentation decks (templates & monthly all hands)
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Motion graphic support for videos






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