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cassie rajotte
The average monthly car payment is $735. Caribou makes the car refinancing experience less painful while saving money on the life of their loan.
PROJECTS INCLUDE
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Social media
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Paid media
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Direct Mail/OOH
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Video storyboarding/execution
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Campaign Development
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Motion graphics
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Internal Presentations
FALL 2023
'Future You'
direct mail campaign
Project Overview
Developed a direct mail campaign for Caribou aimed at increasing customer engagement by leveraging nostalgia. The design mimics a vintage postcard, creating an emotional connection and encouraging recipients to spend more time viewing the content, and taking action.
Objective
Increase the time customers spend looking at the direct mailer and increase website leads on dedicated landing page.
Concept
Design a campaign that evokes nostalgia that customers will be more likely to engage with the mail piece and spend more time looking at it. A vintage-style postcard with scenic imagery and a personal message from the "Future You" to establish an emotional connection, while the personalized and relatable copy enhanced the nostalgic feel.
Results
Higher visits to the dedicated landing page and an increase in conversion.
2021 - 2023
Social Media
design & strategy
Project Overview
Worked closely with the social media team to implement a strategy for Caribou to enhance brand recognition and engagement across TikTok, X(Twitter) Instagram, Facebook, and LinkedIn. The strategy focused on producing consistent, high-quality engaging content.
Objective
Boost brand recognition and engagement across multiple social media platforms.
Content Pillars
Funny, Educational, Reliability/Trust
Results
32,964,613+ impressions
4,287,318+ people reached
157,900+ engagement
86,951+ links clicked
4,245+ followers
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2021 - 2023
Paid Acquisition
Youtube Ads, Social, & Other Video Assets
Project Overview
Created concepts for a range of budgets from using stock footage to filming
custom scenes to produce a nationwide commercial.
Objective
Generate more leads to the website and drive conversions by developing storyboards for video ideas featuring dogs and emojis, as they performed best a study we conducted in 2021.
Execution
Developed 10+ storyboard concepts, including "A Dog's Happy Place," where a dog enjoys car rides, but the owner struggles with high gas prices. Used DALL-E to draft visuals for storyboards and leveraged existing stock footage for budget-friendly options.
Results
The limited-budget videos became our top-performing ads on YouTube. (see above)
2022
Caribou + Project Hope
social media campaign
Project Overview
Collaborated with Operation Hope to elevate brand awareness and promote financial literacy. For every re-share and retweet, Caribou donated a dollar to Operation Hope.
Objective
Increase brand awareness and support financial literacy initiatives.
Concept
Create an inspiring graphic that resonates with Caribou customers and followers that would be more likely to be shared to their social media platforms.
Results
Raised $500 and boosted website traffic.
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