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caribou

(formerly motorefi)

Fintech company;
auto refinance marketplace

SKILLS USED

branding & identity typography & layout social media
paid social strategy
direct mail
video editing
motion graphics

POSITION: MARKETING DESIGNER

I'm responsible for ensuring brand recognition and helping attract customers through various creative content. I work with the creative team to create eye-catching visuals that capture the essence of the company.

I’m constantly looking for ways to differentiate
our brand from the competition, such as
ideating and executing design concepts, as well
as developing creative marketing campaigns. I ensure our marketing efforts are as effective as possible by staying up-to-date on the latest trends in the industry.

PROJECTS INCLUDE

  • Social media posts (30+ per month) with over 100% growth YoY

  • Developed ERG logo systems and implemented it company wide with various templates to help the ERGs be autonomous

  • Direct mail development including photo editing, and print production

  • Video conception to completion for paid media including  IG, FB & YouTube

  • Development of presentation decks (templates & monthly all hands)

  • Motion graphic creation for monthly social and branded videos

  • Competitor analysis to stay informed on trends and best-in-class practices

postcard design
caribou your future campaign.jpg

"Future You" Direct Mail Campaign to attract users to the website/top of funnel. Assets included "postcard" mailer, social media and specific landing page to engagement

Examples of various social media that was posted on various social channels including Instagram, Facebook, Linkedin & Twitter. 30+ monthly deliverable assets (not including designing for cross platform or other posts included in carousels) 

social media graphic that says "be the change you wish to see in the world"

Caribou & Operation Hope Campaign to fundraise money for Operation Hope and to increase financial literacy to Caribou's customers.

a flyer design

One sheet created for partnerships with Caribou that included a brief description, assets, and elligble customers. 

Example of Instagram Stories, we averaged 4-5 Instagram stories per month to help boost engagement and please the algorithm. Mix of static/animation

caribou-carousel.jpg

Example of infographic/flowchart style carousel instagram post to help boost engagement with post targeted for a B2C audience.

Two of the top performing YouTube ads for 2023 with a nearly zero budget of using existing stock video and shutterstock assets. Concepts, storyboards, video editing, stock video & music sourcing, and motion graphics/animations done by me. 

2023 Diversity presentation, created and edited in Google Slides to ensure ease of editing by non-designers and internal collaboration

other selected work

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