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cassie rajotte
The Vermont Technology Alliance (vtTA) promotes the technology sector within Vermont through their commitment to advocacy, networking, and education.
Transforming key research into a compelling story, I was able to contribute to the organization's growth and impact in Vermont’s tech sector and governance.
The vtTA was a client of Brandthropology's during my tenure.
PROJECTS INCLUDE
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Nationwide Video Campaign
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Tech Study Brochure
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Grant Proposal Design
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Video storyboarding/execution
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One Page Design
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Branded marketing materials
Fun fact
The Paths Both Taken video I storyboarded and edited was shown in a conference held for all 50 governors in the United States in 2018.
2016
Paths Both Taken
brochure & video campaign
Project Overview
Designed a skimmable and detailed document for fast understanding. Success led to further grants, funding research, and a compelling video juxtaposing tech with Vermont's tourism and farming industries
Objective
Develop a visually engaging brochure to be distributed and discussed at tech events and legislative gatherings to increase tech awareness and retain talent in Vermont
Results
The video was presented to every U.S. governor, leading vtTA to become legislative advisors in Vermont.
Tech 'Node' Graphics, Really?
While trends come and go, this one perfectly captured our message: Tech is everywhere in Vermont, symbolized by each tech node in the shape of the state.
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