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cassie rajotte
Creating extra value for businesses when the weather isn't ideal. Sensible Weather offers reimbursements if bad weather rains on your guest's parade. Or vacation. Or experience.
PROJECTS INCLUDE
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Video Storyboarding
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Video Editing
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Motion Graphics
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Social Media & Paid Ads
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Website Content Creation
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Printed Materials
2024
Sensible Weather
product flow video
Project Overview
I created a comprehensive video for Sensible Weather to showcase their product flow, aimed at enhancing customer understanding and engagement. The video highlighted the step-by-step process of how users can add a weather guarantee to their purchases.
Objective
To provide a clear and engaging visual representation of Sensible Weather's product flow, increasing user comprehension and driving adoption of the weather guarantee feature.
Concept
The video utilized clean and straightforward animations to illustrate each step of the process, from purchasing a ticket to adding a weather guarantee and receiving a reimbursement in case of inclement weather. Emphasis was placed on user-friendliness and the benefits of the service.
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2024
Mets Stadium
marketing ads
Project Overview
After securing a partnership with Mets Stadium, Sensible Weather was tasked with producing marketing materials displayed in four locations throughout the stadium during each home game of the 2024 season. The campaign included a 10-second video and supporting ad images.
Objective
Increase awareness that fans can add a weather guarantee to their tickets and boost sales for both the Mets and Sensible Weather
Concept
The ad features crossing out rain delay and adding payday, aimed at driving curiosity about the reimbursement option if it rains, ensuring the message is short but effective.
Results
We have seen about a 20% increase in website traffic per game. Go Mets!*
*I am an Orioles fan through and through
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