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cassie rajotte
branding
& portfolio
Throughout my career, I've had the privilege of bringing brands to life visually, ensuring their messages resonate authentically while supporting their business goals. My experience spans a diverse range of design disciplines, including:
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Branding & identity creation
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Print design
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Video editing & motion graphics
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Publication layout
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Typography
I've worked mostly on in-house teams to develop effective branding and marketing strategies, helping them connect with their target audience and increase visibility. What drives me is creating visuals that are not only on-trend but also truly reflective of each client's unique brand identity.
I believe in the power of passion and dedication to produce outstanding work. My approach combines creativity with strategic thinking, always with an eye on delivering results. I'm constantly seeking new challenges that push my skills further and allow me to make a real impact.
2016-2019
Hired as a freelance designer by one of Burlington Vermont’s leading advertising agencies.
Promoted from freelance designer, to designer, to senior designer working with multiple clients in various design mediums. During my tenure I became a foosball legend.*
2019-2021
Moved from Vermont to Baltimore and worked as a designer with an in-house B2B Marketing team at AGS.
2021-2023
Joined Caribou as their marketing designer to develop brand recognition, create leads through social media & direct mail, produce video ads. Unfortunately high interest rates doesn't do well for low-interest rate focused companies.
2024
Currently Senior Designer at Sensible Weather, a pioneering tech startup revolutionizing outdoor vacation bookings through innovative weather technology.
*embellished. However, foosball is now one of my secret talents.
FINTECH STARTUP B2B
Money back into your pocket if the weather doesn't cooperate.
ROLE
Sr. Marketing designer
Projects included creating engaging video assets to explain Sensible's product flow, producing video ads for platforms like Mets Stadium, and directing a website redesign for optimal UI and branding. Additionally, I designed supporting documents and crafted social media content to boost brand recognition and online presence.
MOTION GRAPHICS AND VIDEO EDITING
Telling brand stories through motion graphics and video editing.
SOFTWARE
Premiere Pro & AfterEffects
Projects included creating motion graphics, animations, and video editing for 30-second commercials, recruitment effort videos, national campaigns, social media, and paid media, resulting in increased website traffic and top-of-funnel leads, while maintaining brand consistency and capturing audience engagement.
