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cassie rajotte
branding
& portfolio
Throughout my career, I've had the privilege of bringing brands to life visually, ensuring their messages resonate authentically while supporting their business goals. My experience spans a diverse range of design disciplines, including:
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Branding & identity creation
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Print design
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Video editing & motion graphics
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Publication layout
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Typography
I've worked mostly on in-house teams to develop effective branding and marketing strategies, helping them connect with their target audience and increase visibility. What drives me is creating visuals that are not only on-trend but also truly reflective of each client's unique brand identity.
I believe in the power of passion and dedication to produce outstanding work. My approach combines creativity with strategic thinking, always with an eye on delivering results. I'm constantly seeking new challenges that push my skills further and allow me to make a real impact.
2016-2019
Hired as a freelance designer by one of Burlington Vermont’s leading advertising agencies.
Promoted from freelance designer, to designer, to senior designer working with multiple clients in various design mediums. During my tenure I became a foosball legend.*
2019-2021
Moved from Vermont to Baltimore and worked as a designer with an in-house B2B Marketing team at AGS.
2021-2023
Joined Caribou as their marketing designer to develop brand recognition, create leads through social media & direct mail, produce video ads. Unfortunately high interest rates doesn't do well for low-interest rate focused companies.
2024
Currently Senior Designer at Sensible Weather, a pioneering tech startup revolutionizing outdoor vacation bookings through innovative weather technology.
*embellished. However, foosball is now one of my secret talents.
FINTECH STARTUP B2B
Money back into your pocket if the weather doesn't cooperate.
ROLE
Sr. Marketing designer
Projects included creating engaging video assets to explain Sensible's product flow, producing video ads for platforms like Mets Stadium, and directing a website redesign for optimal UI and branding. Additionally, I designed supporting documents and crafted social media content to boost brand recognition and online presence.
MOTION GRAPHICS AND VIDEO EDITING
Telling brand stories through motion graphics and video editing.
SOFTWARE
Premiere Pro & AfterEffects
Projects included creating motion graphics, animations, and video editing for 30-second commercials, recruitment effort videos, national campaigns, social media, and paid media, resulting in increased website traffic and top-of-funnel leads, while maintaining brand consistency and capturing audience engagement.
FINANCIAL TECHNOLOGY (B2B/B2C)
Helping people reach their financial goals by making auto refinancing less painful.
ROLE
Marketing designer
Projects included rebranding Caribou and translating that across our brand system, generating 32 million+ impressions through social media, collaborating cross-functionally to produce diverse marketing materials, creating captivating video content, conducting strategic design analyses, and enhancing direct mail campaigns with expertly curated and edited photography.
RECRUITMENT
AGS optimizes recruitment and workforce management globally.
ROLE
Graphic designer
Projects at AGS included conducting monthly design meetings to provide constructive feedback, ensuring brand consistency across marketing teams, developing supporting messaging materials for executive leadership, crafting visually compelling graphics, executing comprehensive event branding, orchestrating team collaboration for internal communication, and managing video production and post-production for branded content.
Provides high performance computing (HPC) infrastructure solutions
TECHNOLOGY
ROLE
Graphic designer
Projects at CIQ included managing and designing all aspects of the brand system, leading a website redesign, implementing a comprehensive social media strategy, collaborating with cross-functional teams, and designing captivating visual brand campaigns.
Helping patients get the care they need from the comfort of their home
HEALTHCARE
ROLE
Sr. Graphic designer
Brandthropology Client: Projects included developing recruitment videos, campaign development, website development, art direction, video editing, social media graphics, brochures, one-pagers, and trifolds, consistently maintaining brand integrity.
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