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cassie rajotte
Allegis Global Solutions connects people with employment opportunities and connects companies with top talent across the globe.
As a Graphic Designer at AGS, I helped elevate AGS' brand's profile, developing a comprehensive style guide and producing a wide array of impactful marketing materials.
PROJECTS INCLUDE
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Monthly social media development
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Sub branded semi-annual internal events
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Internal communication messaging
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Leadership/executive support
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Presentation template creation
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Art direction
2019 - 2021
Internal & External
communications
Objective
Create engaging materials representing Allegis Global Solutions across all touchpoints, including one-sheeters, social media, and other branded creative. Focus on showcasing our real people to build trust and ensure everyone feels well-represented.
Execution
From 2019-2021, cartoon-style illustrations were popular across various industries. To stand out from the typical stock imagery, we embraced this trend. We also hired a photographer to capture our people, offices, and on-site culture, highlighting real employees in our materials. Additionally, we encouraged employees to submit user-generated content (UGC) for our social channels.
Results
The new materials significantly improved social media engagement, website traffic, and helped increase AGS' talent pool within MSP & RPO. Our employee participation in user-generated content enhanced community and brand perception.
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2020
Sub branded
global events
Objective
Every year, Allegis Global Solutions hosts two annual events with one to celebrate employees who hit their goal metrics. One of these events, called The Winner's Circle, required sub-branding and all subsequent marketing materials, as well as virtual stage design and on-screen presentations for three separate regions: NA, EMEA, and APAC.
Execution
We devised a concept reminiscent of prestigious awards ceremonies like the Oscars or Grammys, aiming for a luxurious and celebratory feel. I worked closely with a virtual production agency and designed the event's look and feel.
INCLUDING
- Fonts, Supporting Graphics, & Logo
- Gift Box Packaging
- Virtual Stage Design & Supporting Elements
- Save the Date and Formal Invites
- Email Banner Templates
- Opening Videos from all AGS Leaders (18+)
- Lower Third Titles for Presenters
- On Screen Visuals (12+)
- Final Closing Video (edited during event to showcase all UGC from event)
Results
Employees had a great time celebrating their achievements, which boosted employee morale and helped invigorate them for the upcoming year.
2019-2021
Getting Hired
Sub Division of Allegis
Overview
Getting Hired is a company within Allegis Group (parent company to AGS) with limited design support. Occasionally, we would assist with their creative needs, often focusing on internal documents to help recruiters across all companies find talent.
Execution
We received draft content, often in a Word document, and transformed it into visually aesthetic documents with a clear hierarchy. These documents were designed to be easy to read and digest, ensuring important content was highlighted. We adhered to their branding and followed their brand guidelines meticulously.
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