Sharon reached out for help after taking the courageous leap of starting her own business and becoming a consultative accounting firm. She wanted a professional but approachable branding aesthetic. She understood how important branding for a company is and why it’s such an essential first step in getting your business up and running. We sat down and had a meeting about her needs and goals so we both had clear expectations of everything.
We worked together to create a brand that represented professionalism but also approachable at the same time. We wanted to shake off the often corporate feel of an accounting firm. We started with basic stationery including letterheads, business cards and one-sheets. From there we branched out and worked on other creative work including creative materials for Tradeshows.
On top of creating branded materials, we also took the time to have a photo shoot to update her professional headshots to be used for purposes such as LinkedIn and featured editorials, staying out of the office and within an approachable setting.